Katie's SEO Blog

Introduction Google Analytics is a powerful and incredibly helpful tool. It makes a wide variety of reports and insights that make it possible for marketers to work smarter, not harder. While Google Analytics offers a wide variety of insights, it is not the only tool available to understand digital marketing. There are many additional tools that offer similar analytics and can provide answers and ROI for digital marketing techniques. While there are many options available, Woopra is one of the most popular comparisons to Google Analytics.  Woopra Woopra is focused on understanding customer behavior and getting to the metrics that matter instead of everything that happened, or that is currently happening online (Connell, 2015). Woopra is truly all about consumer behavior. The focus is understanding whom is using the website and what these users are like. Woopra is known for their real time website analytics that are provided for users in a desktop or mobile app dashboard a...

Introduction             Google Analytics is a powerful and productive tool. It offers a vast array of data, and that data is free for the user. While there are several data collecting tools in existence, Google Analytics is the most commonly used, and therefore also the marketplace comparison for other data analyzation tools. Google Analytics can be used in numerous ways across platforms and to provide data and feedback for a vast array of activities including website and search optimization, email interaction, and many more. While the tool by itself is quite powerful and helpful, with the additional of an application, or additional service, Google Analytics can become even more helpful to a company. There are many apps available for coordination with Google Analytics, some of them free, and many others at an additional cost. Each of these apps offers services to an organization or company in order to provide, and improve the c...

Introduction             Social media is a part of life. In a business or organization, there is no way around it. If you want to reach all segments of the population, social media is imperative for your business goals and growth. It has become an expected part of the customer journey. While some platforms are used for content and advertising, others are used for customer service complaints and questions, but each plays a role. Without social media integration, a company is running a risk of not staying relevant. However, while social media is integral to the marketing mix, the relevance and role of each platform must be clearly defined in order for social media to succeed. In order to illustrate the differences in social media platforms and the role of each, the company, Little Leaf, located in Washington, D.C. will be utilized as a case study. Little Leaf             T...

The Metrics of Web Analytics Repeat Visitor Within web analytics, there are six categories of metrics, including visitor characterization, engagement, and miscellaneous metrics (Reed College of Media, 2018). The visitor characterization metrics determine aspects of the mannerisms of customers or clients online. The metrics track things such as visits to a web page, return visits, frequency of visits, referrals, and more. While all metrics provide applicable and informative data, visitor characterization provides great insight into the type of customer an organization or company is attracting, the type of actions a customer is taking, as well as where this customer is coming from. This type of information proves extremely helpful in making new and upcoming web decisions, as well as marketing decisions in particular.               Specific analytics can provide further insight and deeper knowledge for the organization. For ...

The Metrics of Web Analytics Foundational and Visitor Characterization Metrics Web analytics are the basis of all websites used today. They enable the process of “analyzing the behavior of visitors to a web site” and create the data which then increases informed company decisions (Reed College of Media, 2018). These analytics have become helpful in more ways than expected. Analytics provide businesses with the opportunity to “attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends” (Reed College of Media, 2018). When looking at analytics as a whole, there are a variety of options that companies can filter and report on. Each of these analytics, however, can be broken down into a handful of categories including foundational, visit characterization, visitor characterization, engagement, and several others. Each category supplies its own imperative information, but each category is also different in the metri...