Katie's SEO Blog

Introduction             An essential facet of being an e-commerce retailer today is the fact that companies must be constantly aware of how their brand, website, traffic, and digital advertisements are performing. While this has been the ideal for quite some time, it has truly become an imperative piece of e-commerce. Search engines are used for online shopping, price comparisons and more and in order for companies to stay relevant, they must be aware of their website and search engine optimization performance. Without this knowledge, sales or website traffic could be decreasing without a plausible explanation. While this problem can often be easily fixed or modified, without the proper tools in place, it could have a lasting effect on a retailer, especially during the holiday season. Kate Spade Kate Spade is one such e-commerce retailer. Kate Spade, along with the majority of popular e-commerce retailers, has an online web...

Introduction Google Analytics is a powerful and incredibly helpful tool. It makes a wide variety of reports and insights that make it possible for marketers to work smarter, not harder. While Google Analytics offers a wide variety of insights, it is not the only tool available to understand digital marketing. There are many additional tools that offer similar analytics and can provide answers and ROI for digital marketing techniques. While there are many options available, Woopra is one of the most popular comparisons to Google Analytics.  Woopra Woopra is focused on understanding customer behavior and getting to the metrics that matter instead of everything that happened, or that is currently happening online (Connell, 2015). Woopra is truly all about consumer behavior. The focus is understanding whom is using the website and what these users are like. Woopra is known for their real time website analytics that are provided for users in a desktop or mobile app dashboard a...

Introduction             Google Analytics is a powerful and productive tool. It offers a vast array of data, and that data is free for the user. While there are several data collecting tools in existence, Google Analytics is the most commonly used, and therefore also the marketplace comparison for other data analyzation tools. Google Analytics can be used in numerous ways across platforms and to provide data and feedback for a vast array of activities including website and search optimization, email interaction, and many more. While the tool by itself is quite powerful and helpful, with the additional of an application, or additional service, Google Analytics can become even more helpful to a company. There are many apps available for coordination with Google Analytics, some of them free, and many others at an additional cost. Each of these apps offers services to an organization or company in order to provide, and improve the c...