Katie's SEO Blog

Introduction             Social media is a part of life. In a business or organization, there is no way around it. If you want to reach all segments of the population, social media is imperative for your business goals and growth. It has become an expected part of the customer journey. While some platforms are used for content and advertising, others are used for customer service complaints and questions, but each plays a role. Without social media integration, a company is running a risk of not staying relevant. However, while social media is integral to the marketing mix, the relevance and role of each platform must be clearly defined in order for social media to succeed. In order to illustrate the differences in social media platforms and the role of each, the company, Little Leaf, located in Washington, D.C. will be utilized as a case study. Little Leaf             T...

The Metrics of Web Analytics Repeat Visitor Within web analytics, there are six categories of metrics, including visitor characterization, engagement, and miscellaneous metrics (Reed College of Media, 2018). The visitor characterization metrics determine aspects of the mannerisms of customers or clients online. The metrics track things such as visits to a web page, return visits, frequency of visits, referrals, and more. While all metrics provide applicable and informative data, visitor characterization provides great insight into the type of customer an organization or company is attracting, the type of actions a customer is taking, as well as where this customer is coming from. This type of information proves extremely helpful in making new and upcoming web decisions, as well as marketing decisions in particular.               Specific analytics can provide further insight and deeper knowledge for the organization. For ...

The Metrics of Web Analytics Foundational and Visitor Characterization Metrics Web analytics are the basis of all websites used today. They enable the process of “analyzing the behavior of visitors to a web site” and create the data which then increases informed company decisions (Reed College of Media, 2018). These analytics have become helpful in more ways than expected. Analytics provide businesses with the opportunity to “attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends” (Reed College of Media, 2018). When looking at analytics as a whole, there are a variety of options that companies can filter and report on. Each of these analytics, however, can be broken down into a handful of categories including foundational, visit characterization, visitor characterization, engagement, and several others. Each category supplies its own imperative information, but each category is also different in the metri...